- To be the consumers' store of choice for the products we sell, in the markets we trade.
- To create wealth for the benefit of all stakeholders.
The Group's business mission is to create value by providing our customers with:
- the right products and outstanding personal service; and
- payment options and financial services to meet their individual lifestyles and financial needs.
The Group's mission as an employer is to be regarded as a preferred employer in southern Africa by:
- consistently creating wealth for employees;
- living our corporate values as if our livelihood depended on them;
- developing and training people for lifetime employability; and
- making work challenging, exciting and rewarding.
The Group's community mission is to:
- share wealth for positive change in the quality of life of people in the areas in which we trade, primarily through support for education; and
- be perceived both internally and externally, as a caring organisation.