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Edgars
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Edgars operates full line department stores and is the leading retailer of clothing,
footwear, textiles and accessories in southern Africa. Underpinning our aforementioned
customer service deliverables is a merchandise offering that provides a dominant
assortment of trendy and fashionable product that represents clear value in terms
of both quality and price. We remain the leading national distributor of top global
brands, supplemented by a value-for-money range of core merchandise, including sportswear
and other commodity products relevant to our customer segment.
Merchandise innovation and exclusivity are receiving an increased level of focus
in order to create additional points of differentiation from the competition. Merchandise
ranges exclusive to Edgars are being launched on a more frequent basis such as "By
Caprice" lingerie, Bobbi Brown Cosmetics and Tom Ford's "Estee Lauder Youth Dew
Amber Nude". In February 2006 we launched "Designers at Edgars", which is a special
shop in store featuring diverse ranges from nine of South Africa's latest designers.
The chain also launched assortments of the season's hottest trends such as the "World's
Widest Range of Denim" and "The Suiting Bar" this past year. More ranges of this
type are planned for the coming financial year.
The outlook for Edgars continues to be very promising. Employees at every level
of the organisation are engaged in improving our proposition to the customer. The
appeal of wellpriced, fashionable apparel and textiles, coupled with the strongest
and best priced assortment of national and international brands, served to customers
in an environment of care and efficiency, makes us a unique and formidable force
in the region.
Be sure to experience the convenience of our online shopping website at
www.edgars.co.za
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