|
Boardmans
|
Boardmans was acquired in April 2004 in order to strengthen the Group's position
in the fast-growing home living retail segment. The chain consisted of 26 retail
stores primarily based in appealing locations in South Africa's premier malls. We
have added 30 freestanding stores and seven full-size locations within Edgars stores
during the course of the past two financial years. The stores range in size from
800 to 2 700 square metres. Boardmans retains a strong brand name and devoted customer
base.
Boardmans' aim is to provide the most complete home living solution in the mall.
The merchandise assortment consists of well-priced core items, the best of international
brands and the latest in fashion and technology. Significant synergies have been
achieved between the existing home living departments within Edgars stores and Boardmans
from both a product range and service offering standpoint. Edgars' proficiency in
bedroom and bathroom ranges have been used to strengthen these areas within Boardmans.
Likewise, Edcon has capitalised on Boardmans'heritage in kitchen and d'cor has been
capitalised on in Edgars.
Be sure to experience the convenience of our online shopping website at
www.boardmans.co.za
|
|
|
|